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National Book Token every month!

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Bookseller Zone

National Book Tokens are the only gift cards sold and accepted in bookshops across the UK and Ireland, including Waterstones, WHSmith (excluding travel outlets), Blackwell, Easons, John Smith, Foyles and local independent bookshops.

For general bookseller queries please email:

For urgent bookseller queries, please call our helpline (open 7 days, 8.30am to 6pm)
Calling from the UK: 0844 912 0397
Calling from the Republic of Ireland: 18909 301 37

Christmas Customer Service:
Please note that between 27th December and 9.15am on 2nd January we will operate reduced customer service. If you have a service issue, please contact:
25th & 26th – closed
27th, 28th & 29th  – reduced service, please email
30th to 1st  – urgent helpline queries only, please call the helpline (see above)
2nd – National Book Tokens customer service resumes as normal

Please note that we are unable to manage trade customer service via social media.
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New Booksellers


New booksellers
Bookshop of the Month


of the Month
Bookshop of the Month

Bookshop of the Month

Every month we pick one bookshop to win our Caboodle Bookshop of the Month award and receive a luxury food and wine hamper.

Find out more

Bulk personalisation

We now offer bookshops the option to buy multiple copies of bespoke design National Book Tokens gift cards for onward sale to local schools and businesses.

Find out more