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Sign up for emails to receive rewards, competitions and a chance to win a £100 (or €120)
National Book Token every month!

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Bookseller Zone

National Book Tokens are the only gift cards sold and accepted in bookshops across the UK and Ireland, including Waterstones, WHSmith (excluding travel outlets), Blackwell, Easons, John Smith, Foyles and local independent bookshops.

For general bookseller queries please email:

For urgent bookseller queries, please call our helpline (open 7 days, 8.30am to 6pm)
Calling from the UK: 0844 912 0397
Calling from the Republic of Ireland: 18909 301 37

Please note that we are unable to manage trade customer service via social media.
Web Transactions


Web Transactions
Order Cards & POS


gift cards (valid for 8 years) & POS
eBook Services
Caboodle for Bookshops


marketing with Caboodle
Free local marketing with caboodle
New Booksellers


New booksellers
Bookshop of the Month


of the Month
Bookshop of the Month

Bookshop of the Month

Every month we pick one bookshop to win our Caboodle Bookshop of the Month award and receive a luxury food and wine hamper.

Find out more

Bulk personalisation

We now offer bookshops the option to buy multiple copies of bespoke design National Book Tokens gift cards for onward sale to local schools and businesses.

Find out more


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