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Trade News

Read on for the latest news on our products, services and campaigns. Choose an item from the list below, or scroll down to read more.

Read our latest Retailer Update newsletters:

August 2023

July 2023


Read the latest news:

Multi Factor Authentication update

BBC 500 Words - help us spread the word

The Week Junior Book Awards - sponsored by Bookily

High Five for Bookshops 2023

This year's Jhalak Prize winners

Look out for our new products


Multi Factor Authentication update!

We are pleased to report that the issue that delayed the implementation of Multi Factor Authentication has been resolved.

We are currently working with our gift card processor (FIS) to set a new date, hopefully within the next few weeks, we will let you know this as soon as we can.

In the meantime, please refer to information below regarding what you need to do to prepare.

  • Download your desktop or mobile authenticator app(s).
  • Make sure you know your current National Book Tokens user ID and password.
  • If you use BatchLine’s OPEN BRAVO start using it to sell and redeem National Book Tokens (see below for more info). Transactions through BatchLine will not require Multi-factor Authentication.

Find out more:

Visit our MFA page


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BBC 500 words

Help us spread the word!

We’re proud to support this year’s 500 Words, the UK’s largest children’s writing competition for 5-11 year olds. We’re partnering with the BBC to provide National Book Tokens prizes to all the winners, as well as additional prizes to children from hundreds of schools in the most deprived areas.

If you're a bookseller in the UK, look out for the 500 Words poster and bookmarks arriving with your new National Book Tokens merchandising catalogue in September, and encourage young bookworms to share their stories!



Find out more on the BBC site


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Supporting reading for pleasure

Our innovative new gift card, Bookily, is the headline sponsor for The Week Junior Book Awards and The Week Junior Book Festival. We’re proud to work with the magazine to promote and celebrate the authors, illustrators and publishers inspiring a love of reading in new generations of booklovers.

Find out more


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High Five for Bookshops 2023

High FiveThis year's High Five giveaway launches during Independent Bookshop Week on 17th June. If you're celebrating IBW, you'll receive a kit comprising a 'chequebook' style book of 100 vouchers, a printed poster to display instore, and two sheets of stickers to give to younger bookworms (or those young at heart!) during the summer.

Your kit will arrive in early June. If you don't receive it by Monday 12th June, please contact us to let us know:


How does High Five work?

•  You'll receive one till-friendly booklet of 100 vouchers, each bearing a unique code, to give to customers.

•  Each code allows the recipient to claim and then download a free £5/€5 National Book Tokens e-Gift card to spend in your shop.

•  You can choose who receives them – here are some ideas for ways you might distribute your vouchers:

... to the first 100 people to visit during Independent Bookshop Week

... to your most loyal customers as a surprise

... to members of your loyalty programme or book club

... to people attending events in your bookshop

... to people who spend a certain amount instore

... as part of a lucky dip

•  You'll also receive a poster to display instore.

• This year's kit includes a couple of sheets of stickers to give to younger bookworms (or those young at heart!) who visit your shop over the summer.

•  Customers can redeem codes up until 31st January 2024, so you can give them out at your own pace and customers can return when they're ready – although we'd recommend handing them out over summer if possible to avoid disappointment.

You can download shareable digital assets as well as printable POS materials to promote the offer in the best way for you and your customers. 

Download banners

See this year's Frequently Asked Questions for more information.

High Five FAQs


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Jhalak Prize 2023 winnersCelebrating the winners of the Jhalak Prize 2023

This year’s Jhalak Prize winners were announced on the 25th of May at the British Library.

                • Winner of the Jhalak Prize: None of the Above by Travis Alabanza (Canongate)
                • Winner of the Jhalak Children’s & YA Prize: When our Worlds Collided by Danielle Jawando (Simon & Schuster)

Each winner was awarded £1,000 and received a specially created work of art as part of the ongoing Jhalak Art Residency. This year’s artists are Sharon Adebisi, who created the trophy for the Jhalak Prize, and Diane Ewen, whose work was presented to the Jhalak Children & YA winner.

To help you spread the word we created some shareable assets for your social channels and a downloadable A4 poster to help you promote the winning titles instore too.

Remember to tag us @book_tokens and @jhalakprize using the hashtag #JhalakPrize23 so we can celebrate it with you!

Find out more about the prize and this year's winners!


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Look out for our new Editions gift card, plus other National Book Tokens products

In November 2022, we launched a ‘premium’ National Book Token online (UK only), which is presented in a luxury magnetic gift box and has a minimum load value of £50. The gift card itself comes in a sleek and stylish black design, but it’s redeemed in exactly the same way as all our other gift cards. If you have new staff, don’t forget to let them know about the range of designs they might accept from customers, including our personalised gift cards (UK only), e-Gift cards and Bookily cards (UK only).

As always, if you have any questions about redeeming National Book Tokens in your shop, get in touch with Customer Services at


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Supporting Reading

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