Congratulations to Suddenly On Sheaf Street
On 15th January, we announced the winner of our Newcomer of the Year Award for 2024: Suddenly On Sheaf Street, a bookshop for curious and crafty people in Daventry, Northamptonshire. Now in its fifth year, the award is given to new bookshops based on their first full year of National Book Tokens sales and redemptions, both of which are a measure of how well the bookshop is engaging with local booklovers.
With the BA reporting a growing number of independent bookshop openings last year, in the face of increasing high street challenges, competition for the prize is strong – with 51 new bookshops opening in 2023 and vying for the coveted award.
Lisa Bywater, Head of Marketing for National Book Tokens, said, "The local response in Daventry and beyond to the opening of Suddenly On Sheaf Street, and the way the team have responded to meet the evident demand, is the perfect demonstration of the necessity of bookshops on our high streets: not only for the vital business of bookselling and the joys of reading for pleasure, but also as hubs for community, creativity and innovation."
Joanna Clements, Manager at Suddenly On Sheaf Street, said of their win: “The response to a new bookshop has been like an oasis in the desert. [...] We had a truly phenomenal first Christmas period, with lots of shoppers from the town centre and the surrounding villages coming in to select gifts for their loved ones and tell us about their favourite recent reads. [...] It’s been a seriously steep learning curve getting to grips with all things bookselling and we couldn’t have done it without the support and guidance from the wider bookselling community [...] we are truly honoured to receive this recognition from National Book Tokens.”
Suddenly on Sheaf Street wins a hamper to share among their team, a trophy, and promotion to more than 400,000 booklovers via the National Book Tokens newsletter, with additional promotion on our website and social channels.
Previous winners include: The Book Stop in St Helen's, Merseyside; The Portobello Bookshop in Edinburgh; Darling Reads in West Yorkshire; Maldon Books in Essex, and The Ivybridge Bookshop in Devon.