About National Book Tokens

Find out how we support reading for everyone, and discover what has made National Book Tokens the best gift for booklovers for more than nine decades.


Since 1932

A gift beyond words... since 1932

Did you know that National Book Tokens were the first ever gift vouchers, and have been going for more than nine decades?

Discover our history

Our values

Our vision is of a world where everyone has access to the books they need, and where all readers can access local bookshops.

How will we get there?
Our values
Supporting reading

Supporting reading for everyone

We've been proud sponsors of World Book Day for nearly 30 years. We also support other literary charities and prizes, work with schools to promote reading for pleasure, and invest in high street bookshops.

Who we work with


We're committed to reducing our use of plastics and our carbon footprint. 

Find out how we're doing throughout our gift card production and supply chain.

Read more

Our gift cards

National Book Tokens are the only gift cards accepted in all major bookselling chains and independents across the UK and Ireland, including WHSmith, Waterstones, Blackwell's, Easons, John Smith, Foyles and all good independent bookshops. 

Designed by booklovers for booklovers, our range of gift cards designs and products offer something for every reader, and for every occasion.

Buy a gift card

Buying a gift card

There's a National Book Token for every reader. Choose from our range of beautiful, bookish gift cards, e-Gift cards and monthly book tokens, and give a booklover a gift beyond words. Buy from hundreds of bookshops across the UK and Ireland, and online.

Browse our gifts
Spending a gift card

Using a gift card

National Book Tokens are the only gift cards which can be spent in hundreds of bookshops in the UK and Ireland. Find your nearest shop, check your balance, add your gift card to an online wallet, or get a replacement for an expired card.

Find out more


Whether you need to check the status of an order or find out where to spend your gift card, find all the answers to your questions on our help pages. Browse by category, or find out how to get in touch with our friendly customer service team.

Get help now

Work with us

Look out for opportunities to join our team, and help us connect readers with the books they want to read, from the bookshops they love to visit. 

Current vacancies

National Book Tokens Discover, the place to be for booklovers.

Sign up today and we'll enter you to win a £100/€120 National Book Token every month!