Join Caboodle, the rewards programme from National Book Tokens

Sign up to receive emails packed with exclusive competitions, book recommendations, offers from your local bookshop, and more – plus you can win a £100/€120 National Book Token every month!

National Book Tokens is the UK and Ireland’s oldest multi-retailer gift scheme and are an essential part of bookshops’ product mix, delivering on average around 2% of revenue. 

  • Over £19m National Book Tokens gift cards are sold through bookshops across the UK and Ireland each year
  • With every gift card creating two store visits (one to buy, one to redeem), National Book Tokens encourage new customers into your shop throughout the year
  • National Book Tokens is owned by the Booksellers Association so is structured to ensure that it delivers maximum profit to BA members, whilst minimising management time
  • National Book Tokens is customer focussed, with best-in-class customer service and terms and conditions – including 8-year validity and a free replacement service.
  • National Book Tokens gift cards are printed on sustainable FSC Board
  • National Book Tokens supports reading for everyone, is the proud sponsor of World Book Day, supports Book Aid International and Read for Good.

If you are a new bookseller and want to find out more about National Book Tokens, please contact:

Tel: 020 7421 4640

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