Information for new booksellers

National Book Tokens is the UK and Ireland’s oldest multi-retailer gift card scheme and are an essential part of bookshops’ product mix, delivering on average around 2% of revenue. 

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New booksellers

If you're a new bookseller wondering about the benefits to your business, here's the key information you should know.

  • Over £19m National Book Tokens gift cards are sold through bookshops across the UK and Ireland each year
  • With every gift card creating two store visits (one to buy, one to redeem), National Book Tokens encourage new customers into your shop throughout the year
  • National Book Tokens is owned by the Booksellers Association so is structured to ensure that it delivers maximum profit to BA members, whilst minimising management time
  • National Book Tokens is customer focussed, with best-in-class customer service and terms and conditions – including 8-year validity and a free replacement service
  • National Book Tokens gift cards are printed on sustainable FSC-certified board
  • National Book Tokens supports reading for everyone: we're the proud sponsor of World Book Day, support Book Aid International and Read for Good, and partner with The Jhalak Prize
  • Our free local marketing tool is available to all participating bookshops, offering you a powerful channel for promoting your business to engaged, local booklovers

If you are a new bookseller and want to find out more about National Book Tokens, please get in touch and our friendly customer service team will be happy to answer all your questions, and get you set up when you're ready to start selling and redeeming in your bookshop.


Tel: 020 7421 4640

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