Bookshop of the Month

Each month, we select a bookshop who's been making brilliant use of our free local marketing platform, National Book Tokens Local (formerly Caboodle) to connect with their local audience. Our Bookshop of the Month wins a luxury food and wine hamper, and promotion via our social channels.

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July 2024: The Bookshop in Helston

Congratulations to this month's winner!

We’re thrilled to announce our Bookshop of the Month for July: The Bookshop in Helston!

The Bookshop in Helston are a newly-opened bookshop, and the southernmost bookshop in mainland Britain.

They aim to offer a diverse range of new fiction and non-fiction, as well as a varied range of backlist titles, a cosy children’s section, and offerings from the wellspring of talented local authors. They have two book clubs based in the shop, as well as a visiting book club and author events.

Congratulations to the fabulous team!

See The Bookshop in Helston's profile

"Being able to promote the bookshop events on National Book Tokens Local has been absolutely wonderful - the platform fills a need that we don’t have the resources to provide for ourselves and we know the platform reaches people because customers tell us!

I thought when I finally took the plunge to realise my long held dream of opening a bookshop that I would be on my own but there is so much support out there and National Book Tokens is a big part of making me feel there is this huge glorious team of like-minded folk that just want to connect books with their people."

Ginny, The Bookshop in Helston

We know our customers love bookshops as much as we do. Our free local marketing tool enables you to promote your bookshop more widely – just upload your latest updates, events and offers to our simple online platform and they'll appear on the National Book Tokens and Books Are My Bag websites, as well as being sent by email directly to our subscribers who live nearby.

If you're not yet using National Book Tokens Local to promote your bookshop locally, don't miss out – sign up today, and you could be a future winner!

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Luxury red wine hamper

Previous winners

Battersea Bookshop

June 2024: Bow Books

"The shop has used National Book Tokens Local from early on to promote monthly offers and regular Top Picks to the most book-friendly people nearby. Also to publicise events and signings, including the opening with Jeffrey Archer and a session with Carrie Dunn, a leading writer on women’s football."

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Battersea Bookshop

May 2024: Battersea Bookshop

"As a new bookshop, we have found National Book Tokens Local to be a great resource in connecting to people around us and the wider London community. It has helped to make our events calendar over the past year a great success, and to introduce us to people who had yet to visit."

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Heron & Willow

April 2024: Heron & Willow, Jedburgh

"[National Book Tokens Local] has been a great tool to get word out and also increase our customer reach, all of which is very important in your first year!”

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Perivale Christian Bookshop

March 2024: Perivale Christian Bookshop, South East London

"[It's] a simple-to-use and free marketing tool, and it reaches a large audience. It is well worth spending time to put events and promotions on here."

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Westwood Books

February 2024: Westwood Books, Cumbria

"It's especially good to know that it's reaching people who are already committed to supporting  bookshops. It's simple to use too which is always a bonus when you're running a business and juggling so many other things."

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Cambridge University Press Bookshop

January 2024: Cambridge University Press Bookshop

"We know that every email is targeted to bona fide book lovers who really want to know what events and promotions we have to offer. It really is a quick and easy way to share what’s most important to your bookshop with customers in the area."

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The Bookshop Mold

December 2023: The Bookshop Mold, Wales

"National Book Tokens Local helps us to connect to new customers who have not yet discovered The Mold Bookshop and it complements our own newsletters perfectly. I encourage other bookshops to use it as it is a great opportunity for them to expand their reach and grow their customer base."

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Kirkdale Bookshop

November 2023: Kirkdale Bookshop, South East London

"We use National Book Tokens Local to advertise any events we have coming up as it has a great reach to many people who might not otherwise know about us through the usual channels like social media."

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Visit the Bookseller Zone

In our handy hub for booksellers, find all the links, information and resources you need to sell and redeem National Book Tokens in your bookshop.

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Bookseller Zone

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Sign up today and we'll enter you to win a £100/€120 National Book Token every month!