Bulk personalised gift cards: a guide for booksellers

Offer a unique service to local schools and businesses with our bulk personalisation service.

Bulk personalised gift cards

We now offer bookshops the option to sell bespoke National Book Tokens gift cards.

If £10 or more is loaded onto the card at time of purchase this service is absolutely FREE* (for smaller amounts see pricing below).

If you or your customers want to design the card themselves, all you need to do is:


*Please note:

  • The cards are not supplied mounted onto a carrier card
  • Minimum 50 cards per order
  • Orders take 6-8 working days from receipt of a completed order and approved card design
  • There are certain restrictions on what you can put on a personalised gift cards design – see terms and conditions below.



  • FREE when £10 or more is loaded at time of ordering
  • 39p-49p when less than £10 is loaded at time of ordering
  • 59p-99p when no value is loaded at time of ordering


NBT BULK PERSONALISATION when loading less than £10 at the time of ordering

Pricing grid



Unit price (plus VAT)





Over 1000



NBT BULK PERSONALISATION when no value loaded

Pricing grid



Unit price (plus VAT)





Over 1000


Bulk personalised products are produced to order and will be invoiced accordingly, please check your order very carefully as cancellation and or changes are not normally possible.

This agreement is between Book Tokens Ltd and booksellers (the Purchaser).

Personalising gift cards – We aim to provide you with a fast, high-quality service. Please double-check your order and design and your order acknowledgement carefully to check that all the details are correct. It is up to the Purchaser to ensure that content you have provided for your personalised gift card is correct, and (for example) is spelt correctly.

Delivery – All delivery times quoted, either verbally or in writing, at the time of ordering are approximate and Book Tokens Ltd. cannot accept liability for delivery delays. Delivery normally takes 6-8 working days from the date of formal order acknowledgement.

The Purchaser should notify Book Tokens Ltd. of any product defect or short supply within 7 days of delivery.

Ordering – Book Tokens Ltd. will manufacture according to the details on the order form – unfortunately changes or cancellations are not possible once the production process has started and Purchasers will be liable to pay the full amount.

Book Tokens Ltd. will acknowledge all orders and Purchasers should not consider orders as accepted until order acknowledgement.

Pricing – This is set out on the National Book Tokens website and may be changed at the sole discretion of Book Tokens Ltd. Orders will be invoiced according to the price agreed at the time of ordering.

Terms of payment – Unless otherwise agreed all payments will be made in Sterling (without deduction or deferment) within 30 days of the date of invoice.

Loading value – Personalised National Book Tokens gift cards can be loaded with value and used in the same way as standard National Book Tokens gift cards. Value that is loaded onto bulk personalised gift cards will be invoiced according to the same terms as standard National Book Tokens gifts cards via the Purchaser's Book Tokens Ltd. account.  Please discuss any special requirements for loading with the Book Tokens Ltd. customer service team.

Image and text Guidelines – Images uploaded and the text used on your personalised gift card must conform to the following guidelines:

You must own (or have the permission of the image owner) to use it. If your image includes another person, you must have their consent to use it.

If you are uploading a photo we recommend for a full bleed image that your photo is approximately1082 pixels x 709 pixels (or the equivalent thereof for smaller image areas) and that images are 300DPI (Dots Per Inch). If you try to upload a photo that has a lower resolution or image size, we will accept it and it might appear grainy, of low resolution or of low quality on the finished gift card.

By uploading or including any content or material on a personalised gift card, you grant us a non-exclusive, royalty-free, irrevocable licence (including the right to grant sub-licences through multiple tiers) to use, reproduce, adapt and distribute that content or material solely for the purpose of performing obligations and exercising rights under these Terms. Note that we may modify content or material in order to conform it to our or the requirements of the gift card printing process (such as by cropping images).

The image or text you choose for your card must not contain any of the following:

  • Offensive material – for example images or text relating to racism, religious intolerance, cruelty, violence, death, injury, profanity, obscenity, weapons or terrorism, anti-social or obscene behaviour, or socially unacceptable groups. Or political statements or images relating to ethnicity or religion.
  • Company names or trademarks or other images or text protected by copyright – other than your own or that of the gift card’s purchaser (for which permission must have been granted)
  • Slogans, tag lines, branding, marketing of companies – other than your own or that of the gift card’s purchaser (for which permission must have been granted).
  • Images of, or the name or nickname of, celebrities or public figures or fictional characters
  • Contact information – e.g. telephone numbers, URLs, social media or email addresses
  • Nudity, provocative, lewd or sexual images or content
  • Content where drinking, being drunk, smoking or gambling is the focus
  • Content that might reflect poorly or might engender hostility towards National Book Tokens
  • Images or text relating to money, currency
  • Images of flags or national symbols if used offensively or with any additional art work or writing on them

Liability – Book Tokens Ltd. shall not be liable to the Purchaser for any product defect or damage caused by a 3rd party or the purchaser.  Book Tokens Ltd. shall not be held liable for any loss incurred by the Purchaser caused by product defect or late or short delivery.

Visit the Bookseller Zone

In our handy hub for booksellers, find all the links, information and resources you need to sell and redeem National Book Tokens in your bookshop.

Visit the Bookseller Zone
Bookseller Zone

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