Join Caboodle, the rewards programme from National Book Tokens

Sign up to receive emails packed with exclusive competitions, book recommendations, offers from your local bookshop, and more – plus you can win a £100/€120 National Book Token every month!

Our Values

Beloved by generations, National Book Tokens are the only gift cards you can spend in bookshops across the UK and Ireland, as well as online. We aim to deliver the best experience for customers, and as proud sponsors of World Book Day and supporters of Book Aid International and Read for Good, National Book Tokens encourages reading for everyone.

A gift beyond words

National Book Tokens enable booklovers to choose the books they want from the bookshops they love.

When you give a National Book Token, you're not just giving a book, but the joy of discovery.

Whatever they might choose, give a gift beyond words.


Supporting Reading


Spend Everywhere


Protecting your card value


your card value
Replace expired or lost cards


expired and lost cards


About Us

About Us

About Us


Our standard gift cards are printed on FSC-certified board rather than plastic and are printed in the UK. FSC certification allows you to identify, purchase and use paper products produced from well-managed forests and/or recycled materials. As a company, we are committed to reducing our use of plastics and our carbon footprint. 

Find out more about FSC certification


Our History

National Book Tokens began in 1932 when Harold Raymond, a publisher, noted with dismay, that, of the innumerable Christmas gifts received by his friends and family only three were books. He questioned the "capacity for giving pleasure" of many of the presents received, commenting that surely a book is more welcome a gift than a "hatpin, ornament, photo frame…or ashtray".

His conclusion was that the chief difficulty people found when giving a book was the fear of getting the wrong book, a fear he assumed did not "apply equally to cigarettes or powder puffs".

Over 90 years later his invention is going strong, helping people across the UK and Ireland to share their love of books with friends and family, happy in the knowledge that they have chosen a gift worth giving.

National book token cookie themed gift card

"It is a truth universally acknowledged, that a single visitor in possession of a good website, must be in want of a cookie."
Pride and Prejudice* by Jane Austen

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