Supporting reading for everyone

We believe that everyone should have access to the books they want and need, and we're committed to encouraging and supporting reading for pleasure. That's why we work with reading and literacy charities and organisations, literary awards and national prizes, as well as supporting high street bookshops across the UK and Ireland. 

Find out about our values
World Book Day

World Book Day

We've been proud sponsors of the charity that changes lives through a love of books and reading for more than 25 years, helping millions of children choose a book for free – often the first book of their own.

How our sponsorship helps
Read for Good

Read for Good

We support Read for Good, a national charity with the mission to encourage all children in the UK to read for fun – because reading for pleasure is nothing short of life-changing. 

Motivating reading
Book Aid International

Book Aid International

Every purchase of our Book Aid International Book Token helps the charity share the power of books with people around the world who would otherwise have few books, or even no books at all.

Find out more
Jhalak Prize

The Jhalak Prize

We partner with the Jhalak Prize and the Jhalak Children's & Young Adult Prize to bring the best books by writers of colour to more bookshops across the UK and Ireland.

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High street bookshops

High street bookshops

Every time you buy or spend a National Book Token, you're helping to keep bookshops on our high streets. We work hard to support these heroes of our local communities all year round.

We love bookshops
Children's reading

Schools and children

We know that reading for pleasure is the biggest indicator of a child's future success, and has a far-reaching impact on wellbeing. Find out how we celebrate books and reading for children. 

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National Book Tokens Discover, the place to be for booklovers.

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