Supporting reading for pleasure for children everywhere
We know that reading for pleasure is the biggest indicator of a child's future success, and has a far-reaching impact on wellbeing. That's why we celebrate books and reading for children through our charity partnerships, as well as through our year-round calendar of fun competitions, reading recommendations, and quizzes.
Other ways we support reading
Why National Book Tokens are perfect for young readers
We know that having a choice in what to read – and trusted help to find a book – are key to helping children enjoy reading. That's one reason why National Book Tokens make a great for young readers: they can choose the books they're excited about, from local bookshops whose expert children's booksellers on hand to offer brilliant book recommendations.
Discover our gift cards in a variety of fun and bright designs in your local bookshop and online.
Children's books
Whether you're a parent, carer, or teacher, browse our recommendations for young readers, activities and quizzes that spark engagement and learning, and competitions to win signed children's books and fun prizes.
Plus, tick 'children's (0-6)' or 'children's (7-12)' in your profile to receive new competitions and updates directly to your inbox.
40 of the best new children's books in 2025
The most exciting fiction and non-fiction young readers can discover in bookshops this year.
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9 books for children that champion neurodiversity
Liz and Julie at Next Page Books share books which feature neurodiverse characters.
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12 excellent Irish language children's books
We've highlighted the best Irish language books for children and teens from Treoirleabhar Léitheoireachta 2025.
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10 best illustrated children's adventures
Jamie Hammond, author of Grumpfort, recommends 10 fantastic illustrated adventures for readers aged 7 to 11.
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5 graphic novels for younger readers
Dan and Jason, creators of Blue, Barry & Pancakes, recommend graphic novels for ages 5-7.
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5 books for children who love video games
Christopher Edge, author of Escape Room, recommends books to inspire reluctant readers.
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We're proud to support the National Year of Reading
If you're into it... read into it! In 2026, every adult, young person and child are invited to Go All In – to discover how reading can make the things you already love even richer.
