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We need booksThey can change the world. Give them the books they need to do it.

16 to 24 is an important time in a person's life. It's a formative time, where they begin to make big decisions, discover their identity, and figure out their place in society. Whether they're applying for university, exploring careers, or simply enjoying their lives, young people need books. They need books that help them learn life skills, books that encourage empathy, understanding and inclusivity, and books that provide entertainment and escape. This is essential to enable young people to be the person they want to be, and to make the world better for all of us. That's where National Book Tokens come in.


National Book Tokens…

  • enable young people to choose their own books – people are more likely to read books they've picked out themselves
  • help students budget for university books
  • encourage reading for fun, shown to benefit mental wellbeing and boost happiness
  • support local bookshops and economy, and can be spent online
  • are printed on sustainable FSC-certified board instead of plastic*


Win! £1,000/€1,200 of National Book Tokens can buy all the fiction, travel guides, non-fiction, cookery books, and academic texts a young person needs. If you win, not only will their reading list be sorted, you'll also get a £50/€60 National Book Token for yourself to say thanks (although we're sure they'll remember to do that, too).

To nominate a 16-24 year old, simply complete the form below.

This competition has now closed. Scroll down to see who the winner is. 

Young MindsNon-readers are 28% more likely to report feelings of depression, so National Book Tokens will also donate £250 to Young Minds, the leading charity fighting for children and young people's mental health. Even though books can be a welcome escape when life gets tough, 80% of young people with mental health needs agreed that the COVID-19 pandemic had made their mental health worse. Find out more at


And the winner is...




We're delighted to announce that 23-year-old Matilde from Edinburgh has won £1,000 of National Book Tokens. Matilde is an aspiring webcomic artist currently studying Mandarin and some of her favourite books are Howl's Moving Castle by Diana Wynne Jones, CLAMP's Cardcaptor Sakura, Osamu Tezuka's Kimba and the Asterix series

She was nominated by her sister Margarida, who will also receive a £50 National Book Token to spend in her favourite bookshops in Edinburgh.

Margarida said: "I think that it'll be a great incentive for [Matilde] to try to read more broadly, maybe even find some good dyslexia friendly books as well. And most of all, I wanted to support her studies so she can afford all the materials that she needs."

Congratulations, Matilde and Margarida!

'We'll definitely have a great time going to the bookshops together and it'll be like Christmas came early!'


16 to 24? Check out our survival guide in books!



Before you can change the world, you need to focus on you. Check out our handy guide featuring recommendations for 42 brilliant books to help you navigate life as a young adult and beyond, available in bookshops across the country. Remember to bring your National Book Tokens!

View the reading guide


About National Book Tokens



National Book Tokens gift cardsNational Book Tokens have inspired booklovers since 1932. Each year, thousands of people give National Book Tokens as gifts, encouraging teens and young adults to read for pleasure and helping the next generation of adults be a force for change. Available to buy and spend in bookshops and online, National Book Tokens are the perfect gift for booklovers of all ages.

*As of August 2018, standard National Book Tokens gift cards are printed on FSC-certified board instead of plastic. You may still find older plastic National Book Tokens gift cards as we encourage shops to use all remaining gift cards rather than destroy them. Both board and plastic National Book Tokens gift cards can be topped-up and used rather than thrown away.



Terms and Conditions


1 x £1,000/€1,200 of National Book Tokens gift cards for the "nominated young person" (aged 16 to 24 as of 31st October 2021)
1 x £50/€60 National Book Tokens gift card for the named "entrant" 

  • By entering this competition, you also agree to the National Book Tokens Terms and Conditions. Read these here.
  • Opening date: Wednesday 1st September 2021. 
  • Closing date: 11:59pm, Sunday 31st October 2021. 
  • No purchase necessary.
  • Only one entry per entrant will be accepted. 
  • The nominated young person may be nominated more than once by different entrants.
  • The entrant may nominate themselves, but will only be eligible to win £1,000/€1,200 of National Book Tokens and not the additional £50/€60 National Book Token for entering.
  • The competition is open to UK and Republic of Ireland residents except employees of the Booksellers Association and Book Tokens Ltd., their families, employees of participating bookshops, and anyone else connected with this promotion.
  • Entrants must be aged 16 or over.
  • To be eligible, the nominated young person must be aged between 16 and 24 as of 31st October 2021.
  • The Promoter accepts no responsibility for entries that are incomplete, illegible, incorrect, corrupted or fail to reach the Promoter by the closing date for any reason. Automatically generated entries or entries via third parties are invalid and shall not be considered.
  • Entrants agree to the Promoter using their details, and the young person's details, in post-competition publicity. The details will not be used for any other purpose, or passed onto any third parties, unless specified. 
  • The prize of £1,000/€1,200 of National Book Tokens will be split over 4 x £250 gift cards or 5 x €240 gift cards.
  • The prizes are non-transferable and there are no cash alternatives, and are subject to availability. The Promoter reserves the right to amend the specification of the prize or offer an alternative prize. In exceptional circumstances, the Promoter reserves the right to foreclose the competition without notice.
  • National Book Tokens gift cards or e-Gift cards can be spent in participating bookshops. Find out more.
  • The Promoter will choose winners at random from all qualifying entries.
  • The Promoter will contact winners by email shortly after the closing date. In the event of a winner not responding after 28 days, the Promoter reserves the right to allocate the prize to another winner, or foreclose the prize. Unsuccessful entrants will not be contacted.
  • The Promoter accepts no responsibility for winners not receiving the Promoter’s communications due to their spam filter, accidental deletion, incorrect email provided, or for any other reason. In the event of this, the Promoter is unable to provide compensation.
  • The Promoter accepts no responsibility for winners not receiving their prize once it has been dispatched. On a case-by-case basis, the Promoter will do their best to compensate the winner but regretfully this may not always be possible.
  • The Promoter’s decision is final and no correspondence will be entered into.
  • The Promoter will only use your email address and other personal information as outlined in our privacy policy.
  • Promoter: Book Tokens Ltd, 6 Bell Yard, London, WC2A 2JR.
  • Due to the ongoing pandemic (COVID-19), there may be a delay in prizes being dispatched or delay in contacting winners due to the availability of such prizes. The Promoter accepts no liability for the delay of prizes being received and is unable to compensate for delays or any other unavoidable issues.


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