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Villains Academy

Being BAD has never felt so GOOD!

It's werewolf Bram's first day at Villains Academy. He really doesn't feel like a villain at all, but the coveted Villain of the Week trophy is up for grabs, and Bram knows he'll have to dig deep. With the help of new friends Mona the elf-witch, Bryan the lion, Shelia the ghost and Tony the skeleton, can Bram find his inner badness and become the villain he's always dreamed of being?

To celebrate Ryan Hammond's villainously funny, illustrated series Villains Academy, we asked children to create their own villain for a chance get their character illustrated by Ryan and featured on their very own National Book Token (fancy creating your own?).

The winner receives:

  • A signed copy of Villains Academy by Ryan Hammond
  • A illustration of their villain drawn by Ryan
  • A £50/€50 National Book Token, featuring their villain
  • A Villains Academy bookmark and poster

3 runners-up aka Villains of the Week each receive a signed copy of the book and were announced every week on social media until the end of the competition.



Overall Winner


A shortlist of 30 fantastic villains, including runners-up, were sent to Ryan Hammond and the overall winner is...  9-year-old Amelia, with Lightning Lily!




Villians of the Week


Congratulations to 7-year-old Elizabeth!


Congratulations to 10-year-old George!


Congratulations to 9-year-old Amelia!


Terms and Conditions

1 overall winner will receive:

  • 1 x signed copy of Villains Academy by Ryan Hammond
  • 1 x bespoke illustration of the winning villain drawn by Ryan Hammond 
  • 1 x £50 National Book Tokens gift card (if UK) or €50 National Book Tokens e-Gift card (if Ireland) featuring the bespoke illustration, or a standard National Book Tokens gift card, if preferred
  • 1 x Villains Academy bookmark and poster

3 runners-up ('Villains of the Week') will receive a signed copy of Villains Academy by Ryan Hammond

  • By entering this competition, you also agree to the National Book Tokens Website Terms and Conditions.
  • If you choose to opt-in to receive emails from us, you also agree to the Caboodle Terms and Conditions and Caboodle Points Terms and Conditions.
  • Closing date for overall winner: 11:59pm, Monday 22nd May 2023.
  • The 'Villains of the Week' will be announced w/c 8th May, w/c 15th May, and w/c 22nd May. 
  • The overall winner will be announced after the closing date.
  • No purchase necessary.
  • Only only entry per child will be accepted. The child may not win more than one prize.
  • The adult submitting the child's entry must be aged 18 or over. The child must be aged 15 or younger at the time of entry.
  • The adult may enter on behalf of more than one child by completing each entry form separately. 
  • The adult must be the child's parent, family member, or guardian. The competition may not be entered by the child's educational institute. 
  • The entry may be on the template provided or on blank A4 paper if the entrant does not have access to a printer. 
  • The entry must be scanned or photographed. The entry may be drawn in pen, pencil, paint, digitally or any other artistic medium.
  • The entry must be submitted via the form on the website. No other routes of entry will be accepted. 
  • The entry must be created by the named child and be an original work.
  • The competition is open to residents of the United Kingdom, Channel Islands, Isle of Man, and Republic of Ireland except employees of the Booksellers Association and Book Tokens Ltd., their families, employees of participating bookshops, and anyone else connected with this promotion.
  • The Promoter accepts no responsibility for entries that are incomplete, illegible, incorrect, corrupted or fail to reach the Promoter by the closing date for any reason. Automatically generated entries or entries via third parties are invalid and shall not be considered.
  • The Promoter is unable to confirm receipt of entries and no correspondence will entered into. 
  • Entrants agree to the Promoter using their details, and their child's details, in post-competition publicity. The details will not be used for any other purpose, or passed onto any third parties, unless specified. Winners’ details may be shared securely with a third party (such as the publisher) in order to fulfil the dispatch of competition prizes.
  • The prizes are non-transferable and there are no cash alternatives, and are subject to availability. The Promoter reserves the right to amend the specification of the prize or offer an alternative prize. In exceptional circumstances, the Promoter reserves the right to foreclose the competition without notice.
  • If National Book Tokens gift cards or e-Gift cards, or Bookily cards are included in the prize, they can be spent in participating bookshops. Find out more.
  • If signed copies are included in the prize, books will either be signed directly by the author/illustrator(s) or signed bookplates will be provided (either separately or stuck in the book).
  • The Promoter will choose a shortlist of 30 entries from all qualifying entries. These 30 entries will be sent to Ryan Hammond, who will select the overall winner.
  • The Promoter will choose 'Villains of the Week' from all qualifying entries to date.
  • The Promoter will contact winners by email. In the event of a winner not responding after 14 days, the Promoter reserves the right to allocate the prize to another winner, or foreclose the prize. Unsuccessful entrants will not be contacted.
  • The Promoter accepts no responsibility for winners not receiving the Promoter’s communications due to their spam filter, accidental deletion, incorrect email provided, or for any other reason. In the event of this, the Promoter is unable to provide compensation.
  • The Promoter accepts no responsibility for winners not receiving their prize once it has been dispatched. On a case-by-case basis, the Promoter will do their best to compensate the winner but regretfully this may not always be possible.
  • The Promoter’s decision is final and no correspondence will be entered into.
  • The Promoter will only use your email address and other personal information as outlined in our privacy policy.
  • Promoter: Book Tokens Ltd, 6 Bell Yard, London, WC2A 2JR.


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