National Book Tokens eVouchers update - December 2017
Plans for issuing eVouchers are moving ahead and soon we will be able to send out samples so you can see how easy they will be to accept instore. As announced in January, we will only issue very few eVouchers and mainly to corporate customers, but they are an important development and will help keep National Book Tokens relevant. eVouchers will operate exactly the same way as our gift cards.
If you have any questions about National Book Tokens eVouchers please email email@example.com
In recent years eVouchers have become a significant part of the B2B voucher sector – with many employee benefits companies or rewards programmes now preferring them to gift cards.
To ensure that National Book Tokens can continue to sell to employee rewards and benefits programmes and in turn drive new customers into bookshops, offering e.Vouchers has become important.
How do eVouchers work?
eVouchers are just like gift cards and can be redeemed in store using the same systems. However e.Vouchers do not have magnetic stripes so will either need to be barcode read or manually keyed in to the system.
They are emailed to employees by their employers as part of their benefits or as a reward. Recipients tend to print them out and then present them in store – just like an e-ticket.
What will this mean to Bookshops?
We anticipate very low volumes of National Book Tokens eVouchers for a number of years. In fact we forecast that most bookshops will initially redeem less than one a month.
We hope that booksellers will accept the very small inconvenience of occasionally having to key in numbers as it will allow us to continue to grow National Book Tokens and thereby to continue to support the book trade.
If you have any specific feedback about eVouchers please email us at firstname.lastname@example.org
More information will be circulated over the coming weeks and we will keep all BA members informed about key dates.
Help customers find you
With the festive season over for another year, hundreds of thousands of booklovers around the country have National Book Tokens gift cards burning a hole in their pocket. Will they choose your shop to spend them?
To capitalise, make sure you:
- Update your bookshop page on the National Book Tokens bookshop search (with a photo, description) - edit this via Caboodle
- Order free point of sale - including new bookmarks, till and window stickers, and open & closed signs
- Add a National Book Tokens icon to your website, blog or email newsletter - download here (right click - save as)
Withdrawal of older gift card designs
We have now withdrawn from sale certain older National Book Token gift card designs. These can no longer be sold or topped-up, but can still be redeemed.