How does the giveaway benefit me?
Not only does the giveaway give you a lovely reward for your most loyal customers, helping you to promote and celebrate Independent Bookshop Week, it should also encourage customers to return to your shop after IBW has finished in order to spend their £5/€5 eGift card.
Who can I give the flyers to?
The £5/€5 eGift card is intended as a free gift for your customers. Children under the age of 16 won’t be able to claim, and only one £5/€5 eGift card will be available to claim per person, but other than that it’s totally up to you how you decide to reward your local customers.
Here are a few ideas to get you started. You could give flyers to…
… anyone attending an instore event
… the members of your book group
… customers signed up to your loyalty scheme
… the first 100 people in your shop during Independent Bookshop Week
… a hand-selected group of your favourite customers as you see them throughout the week
When can I start giving out the flyers?
The High Five for Bookshops campaign launches at the start of IBW, on 15th June, so we recommend you don’t give out any flyers until that date as customers will be unable to claim their free National Book Tokens before then.
Can I tell my customers about the giveaway on social media?
It’s up to you how you distribute the flyers, and you may wish to tell customers in order to encourage them to visit your shop and receive their free gift. To help you spread the word, you can upload your offers and events to Caboodle, and/or download some banners from the Bookshop Resources page of the Independent Bookshop Week site to use on your social media channels. As with any communication, make sure you include any relevant information, such as ‘limited to the first 100 customers only’, ‘terms and conditions apply’, etc. Equally, should you wish to give the gifts as a surprise, there’s no need to tell anyone!
How do customers get their free National Book Tokens after I’ve given them the flyers?
The instructions for downloading the free eGift card are printed on the flyers. When a customer receives a flyer from you, they just need to visit nationalbooktokens.com/highfive and enter their unique code – alternatively, they can scan the QR code which will take them straight to the page and enter their code for them. They then need to enter some details, including their email address and the name of the bookshop that gave them their flyer, in order to complete their claim. The free eGift cards will be emailed to customers within a week of claiming.
Is there any cost to me to participate in the High Five for Bookshops giveaway?
No – there’s no cost to you! It’s a completely free gift for your customers and the value of any redemptions you get will be credited at month end in the normal way. If you’ve got any more questions about the giveaway please don’t hesitate to get in touch with our customer service team through their usual channels.
What’s the incentive for me to participate?
Other than adding value to your Independent Bookshop Week celebrations, rewarding your loyal customers with a free gift and driving footfall back into your shop, National Book Tokens will also be awarding a bumper hamper of bubbly to the bookshop with the highest number of customers going on to claim their eGift cards.
Can I have more flyers?
Due to the high number of National Book Tokens being given away; unfortunately, we can’t issue more than 100 flyers per bookshop.
How is the giveaway being promoted?
Since it’s up to each individual bookshop how they distribute their flyers, there will be no general consumer promotion carried out by National Book Tokens or the BA. However, it will be shared with trade press in the run-up to Independent Bookshop Week, so there should be widespread trade PR – and downloadable assets are available from the IBW site for you to promote the giveaway however you choose. You can also upload any of your IBW events and offers to Caboodle, and these will be emailed to booklovers near your shop.
What should I do if a customer has a question about the giveaway that I can’t answer?
Customers can view the full terms and conditions for the High Five for Bookshops giveaway on the National Book Tokens website at nationalbooktokens.com/highfive from 15th June onwards, along with a link for getting in touch with National Book Tokens for any further queries. As a bookseller, you can also get in touch with National Book Tokens through the usual channels – by emailing email@example.com or by calling 020 7421 4640.
What about customers who don’t have email addresses?
Customers without an email address – or access to create one – can claim their free £5/€5 National Book Token by post. To do this, they should send their flyer to the following address, and include their full name and postal address, as well as the name of the bookshop who gave them the flyer:
High Five for Bookshops – claims
National Book Tokens
6 Bell Yard
There are separate terms and conditions for postal claims, which can be found online, and will be available for customers to view at nationalbooktokens.com/highfive from 15th June onwards.
I’m not sure how to process eGift cards
If you need help you can contact the National Book Tokens customer service team, who will be able to advise. However, it’s very easy to process eGift cards – just treat them in the same way that you would a physical gift card that can’t be swiped and enter the long card number manually. If you have a scanner, you can also scan the code on the eGift card.
Do I have to participate?
There’s no obligation to participate in the giveaway – however, we hope that it will add value to your Independent Bookshop Week celebrations, help you to promote the campaign, increase customer loyalty and drive footfall to your shop post-IBW, giving you lots of reasons to join in and give the free gifts to your customers.