Join Caboodle, the rewards programme from National Book Tokens

Sign up to receive emails packed with exclusive competitions, book recommendations, offers from your local bookshop, and more – plus you can win a £100/€120 National Book Token every month!


High Five for Bookshops 2023

High FiveThis year's High Five giveaway launches during Independent Bookshop Week on 17th June. If you're celebrating IBW, you'll receive a kit comprising a 'chequebook' style book of 100 vouchers, a printed poster to adapt to your needs and display instore, and two sheets of stickers to give to younger bookworms (or those young at heart!) during the summer.

Your kit will arrive in early June. If you don't receive it by Monday 12th June, please contact us to let us know:


How does High Five work?

•  You'll receive one till-friendly booklet of 100 vouchers, each bearing a unique code, to give to customers.

•  Each code allows the recipient to claim and then download a free £5/€5 National Book Tokens e-Gift card to spend in your shop.

•  You can choose who receives them – here are some ideas for ways you might distribute your vouchers:

... to the first 100 people to visit during Independent Bookshop Week

... to your most loyal customers as a surprise

... to members of your loyalty programme or book club

... to people attending events in your bookshop

... to people who spend a certain amount instore

... as part of a lucky dip

•  You'll also receive a double-sided poster to display instore, which includes one empty side for you to use for your unique promotions / offers.

• This year's kit includes a couple of sheets of stickers to give to younger bookworms (or those young at heart!) who visit your shop over the summer.

•  Customers can redeem codes up until 31st January 2024, so you can give them out at your own pace and customers can return when they're ready – although we'd recommend handing them out over summer if possible to avoid disappointment.

You can download shareable digital assets as well as printable POS materials to promote the offer in the best way for you and your customers. 

Download banners

See this year's Frequently Asked Questions for more information.

High Five FAQs


Jhalak Prize 2023 winnersCelebrating the winners of the Jhalak Prize 2023

This year’s Jhalak Prize winners were announced on the 25th of May at the British Library.

                • Winner of the Jhalak Prize: None of the Above by Travis Alabanza (Canongate)
                • Winner of the Jhalak Children’s & YA Prize: When our Worlds Collided by Danielle Jawando (Simon & Schuster)

Each winner was awarded £1,000 and received a specially created work of art as part of the ongoing Jhalak Art Residency. This year’s artists are Sharon Adebisi, who created the trophy for the Jhalak Prize, and Diane Ewen, whose work was presented to the Jhalak Children & YA winner.

To help you spread the word we created some shareable assets for your social channels and a downloadable A4 poster to help you promote the winning titles instore too.

Remember to tag us @book_tokens and @jhalakprize using the hashtag #JhalakPrize23 so we can celebrate it with you!

Find out more about the prize and this year's winners!


Look out for our new Editions gift card, plus other National Book Tokens products

In November 2022, we launched a ‘premium’ National Book Token online (UK only), which is presented in a luxury magnetic gift box and has a minimum load value of £50. The gift card itself comes in a sleek and stylish black design, but it’s redeemed in exactly the same way as all our other gift cards. If you have new staff, don’t forget to let them know about the range of designs they might accept from customers, including our personalised gift cards (UK only), e-Gift cards and Bookily cards (UK only).

As always, if you have any questions about redeeming National Book Tokens in your shop, get in touch with Customer Services at








Web Transactions


Web Transactions
Order Cards & POS


gift cards (valid for 8 years) & POS
eBook Services
Caboodle for Bookshops


marketing with Caboodle
Free local marketing with caboodle

Bulk personalisation

We now offer bookshops the option to buy multiple copies of bespoke design National Book Tokens gift cards for onward sale to local schools and businesses.

Find out more

National book token cookie themed gift card

"It is a truth universally acknowledged, that a single visitor in possession of a good website, must be in want of a cookie."
Pride and Prejudice* by Jane Austen

We use cookies to make our website work, understand how visitors use our website, and display relevant marketing to you.