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Spring into summer with free personalisation for your local schools

As prize giving and end of term begin to appear on the horizon, there is no better time to offer free personalisation (currently only available in the UK).

The offer is simple; load cards with £10 or more and get personalisation absolutely free.

  • A minimum of 50 cards need to be ordered
  • The offer runs from April to July
  • Production takes 5-10 working days
  • Orders are based on a single design

The Process

  • Simply get the school or college to send the image they wish to use (to you or directly to us). Bear in mind the scale of the card, the dimensions and the NBT logo placement. There is more information and guidelines here
  • Complete the personalisation order form which we will send you
  • Once processed we will then send you the printed personalised gift cards with the agreed load value (which will have gone through your bookshop account)

April to July - NBT Free Personalisation Offer – Pricing


Load Value

Personalisation Fee (per card)

50 or more



Up to 250 cards

Less than £10

£0.39p +VAT

250 -1000 cards

Less than £10

£0.29p +VAT

1000 or more

£1 to £250


Please contact if you would like further information.

NBT e.Vouchers in 2017

In 2017 National Book Tokens plans to start selling e.Vouchers.

In recent years e.Vouchers have become a significant part of the B2B voucher sector – with many employee benefits companies or rewards programmes now preferring them to gift cards.

To ensure that National Book Tokens can continue to sell to employee rewards and benefits programmes and in turn drive new customers into bookshops, offering e.Vouchers has become important.

How do e.Vouchers work?

E.Vouchers are just like gift cards and can be redeemed in store using the same systems. However e.Vouchers do not have magnetic stripes so will either need to be barcode read or manually keyed in to the system.

They are emailed to employees by their employers as part of their benefits or as a reward. Recipients tend to print them out and then present them in store – just like an e.ticket.

What will this mean to Bookshops?

We anticipate very low volumes of National Book Tokens e.Vouchers for a number of years. In fact we forecast that most bookshops will initially redeem less than one a month.

We hope that booksellers will accept the very small inconvenience of occasionally having to key in numbers as it will allow us to continue to grow National Book Tokens and thereby to continue to support the book trade.

If you have any specific feedback about e.Vouchers please email us at

More information will be circulated over the coming weeks and we will keep all BA members informed about key dates. 


Brand new National Book Tokens gift cards available for 2016-7!

MColour-in cardsake sure you have the latest point of sale and gift card designs in your shop – including two brand new colouring gift cards, which come complete with a free colour-in greetings card or bookmarks to make an extra special gift for colouring lovers of all ages. 

Order Gift Cards and POS


Bulk Personalised Gift Cards - for bookshopsBulk personalised gift cards

We now offer bookshops the option to buy multiple copies of bespoke design National Book Tokens gift cards for onward sale to local schools and businesses.

Find out more


Help customers find you

NBT Stockist iconWith the festive season over for another year, hundreds of thousands of booklovers around the country have National Book Tokens gift cards burning a hole in their pocket. Will they choose your shop to spend them? 

To capitalise, make sure you:

  1. Update your bookshop page on the National Book Tokens bookshop search (with a photo, description) - edit this via Caboodle
  2. Order free point of sale - including new bookmarks, till and window stickers, and open & closed signs
  3. Add a National Book Tokens icon to your website, blog or email newsletter - download here (right click - save as)



Withdrawal of older gift card designs

We have now withdrawn from sale certain older National Book Token gift card designs. These can no longer be sold or topped-up, but can still be redeemed.

Find out more & order replacement cards


Caboodle local marketing for bookshops

Caboodle is a one-stop-shop for bookseller local marketing. The rewards programme from National Book Tokens allows your bookshop to communicate with thousands of booklovers - for free! Easily create attractive looking offers or updates – such as events news, author signings, free coffee, discounts. These will then:

  • Automatically be emailed to Caboodle members local to your bookshop
  • Appear on the Caboodle, National Book Tokens, Independent Bookshop Week, and Books Are My Bag websites
  • Easily shared via Facebook and Twitter, or your email newsletter

Get started in three easy steps:

  1. Log-in to Caboodle
  2. Update your profile and add a photo
  3. Add an offer or event - anything from author events or regular book groups, to discounts or free coffee

Start Caboodling


eBook Services 

Helping BA Members participate in the eBook market. No cost, no risk, attractive margins, maximise your eBook sales potential.

Find out more


Web Transactions


Web Transactions
Order Cards and POS


Gift Cards & POS
Order Gift Cards & POS
Caboodle for Bookshops


marketing with Caboodle
Free local marketing with caboodle

Bulk personalisation

We now offer bookshops the option to buy multiple copies of bespoke design National Book Tokens gift cards for onward sale to local schools and businesses.

Find out more