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Book Tokens Ltd. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our websites, then you can be assured that it will only be used in accordance with this privacy statement.
We may change this policy by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
What we collect
We may collect the following information (where you have given it to us):
What do we do with the information?
We will use the information you provide to:
Sharing your information
We will only share your information if:
Storing your information
Information is stored by us and our selected providers on computers located in the UK and Europe. We may also store information in paper files.
We place great importance on the security of all personal information and we have security measures in place to attempt to protect against the loss, misuse and alteration of personal data under our control. While we cannot ensure or guarantee that loss of data will not occur while it is under our control or whilst it is being transferred, we use our best efforts to try to prevent this.
What we don’t do with your information
We never sell or share your information to other organisations to use for their own purposes.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites.
We will retain your personal information for as long as we deem it necessary for the purposes outlined above. We will keep different types of data for different amounts of time, as detailed below. For the purposes of this policy, ‘interaction’ is defined as any action taken on our website or emails, e.g. entering a competition, opening an email, changing email preferences. All timescales outlined in this policy are effective as of 25th May 2018.
Book Tokens Ltd. do not retain credit card information.
After the above time periods have elapsed without any interaction, we will delete all personal information associated with your account. If you would like your data to be deleted before this time period has elapsed, we are able to do this under your Right to Be Forgotten, providing you have no active orders being processed (if so, we would advise on the earliest date at which such a request could be fulfilled). Please note that once data has been deleted, it cannot be retrieved and you will lose all Caboodle Points, reward claim history, gift card information and other benefits associated with your account.
Controlling your personal information
You can unsubscribe from our marketing emails at any time by following the link at the footer of our emails, or by updating your preferences. If you place an order directly with us, we will send you emails to update you on the status of that order, regardless of your opt-in status; these emails are for information only and will not be used for marketing purposes.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may share your personal information with third parties in order to facilitate the dispatch of competition prizes – if so, this will be clearly stated in the terms and conditions of each relevant competition, and your data will be shared securely.
If you would like to know what personal information we store, please get in touch using our contact form and a member of the team will be in touch to discuss your requirements. Alternatively, please write to us at Book Tokens Ltd., 6 Bell Yard, London WC2A 2JR.
If you believe that any information we are holding on you is incorrect or incomplete, please let us know using our contact form, or write to us at the above address. We will promptly correct any information found to be incorrect.
What are cookies?
A cookie is a small file which is placed on your computer's hard drive when you visit a website. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the site owners, such as which pages you find useful or not. A web browser normally deletes session cookies when it quits. A cookie does not give us access to your computer or any information about you, other than the data you choose to share with us. Cookies are used on this site to maintain functionality as you move between pages.
Book Tokens Ltd.’s websites use first-party cookies, which allow us to distinguish you from other users. They maintain functionality as you move between pages and help us to improve our sites. We also use some widely-used third-party social media plugins as marketing tools, and to provide convenience tools for our visitors, which create cookies.
Can I control my cookie preferences?
There are different types of cookies on our sites. Some of these, used for marketing purposes or to enable third-party plug-ins, are optional. Others are necessary for the functioning of the sites, and as such you can’t turn these off – however, these do not collect personal information about you. You can review your cookie preferences using the links at the bottom of each of our sites.
The types of cookie we collect are as follows:
These cookies cannot be turned off as they are required in order for our website to work.
These cookies are used to deliver certain functionality, such as the bookshop map, quiz and commenting features, advanced website layout, to remember which types of cookies you’re happy for us to collect, and to tell us how our customers use our website by recording anonymous website usage statistics. We use this data to ensure our websites are working well for all our customers, and help us to make improvements. These cookies cannot be turned off.
These cookies are used to help us analyse detailed website use and decide which services are relevant to you. We use this data to tailor marketing and ads that you may see on our or other website and mobile platforms, including social media.
This cookie is automatically set when you land on the website. It enables functionality between pages and is essential for parts of the site to operate. It is held temporarily and is deleted when you close your web browser. It does not contain personally identifiable information and is anonymous.
These cookies are used to set and store your cookie preferences and determine the country from which a user is visiting our websites.
These cookies help us detect abusive traffic on our websites. We use them to prevent false form and competition entries.
More information about Google reCAPTCHA
Read Google’s privacy information
These cookies are used to deliver maps on our websites, such as "Find a Bookshop" map and the Caboodle "Local Offers" map.
More information about the Google Maps Platform
These cookies allow users to sign-up or log-in to Caboodle in a fast and convenient way using their Facebook credentials, on either the National Book Tokens or Caboodle websites.
Find more information about how Facebook Login works
These cookies are used in some of the quizzes and competitions on Caboodle, which are designed with a third-party plug-in called Woobox. They are necessary for the competitions to operate and for the users to submit their entries.
These cookies are necessary for the functionality of the commenting feature on some Caboodle pages.
These cookies generate statistical data on how visitors use our websites and their behaviour. This helps us to count the number of visitors, which pages they visited, where they have come from and if they used different devices and channels, so we can improve the way our websites work. The cookies collect information in an anonymous form. We report on this activity in aggregate, and use this information solely for the purposes of monitoring and improving our website.
Find more details on the cookies set by Google Analytics: Google Code
Opt-out of Google Analytics using their Opt-Out Tool
These cookies enable Book Tokens Ltd. to gather information using Google Ads remarketing, re-engagement, or similar audiences features, in order to reach people who previously visited our websites with personalised ads, matching the right people with the right messages.
Find more details about Google Advertising
You can also go to AdChoices to control ads from ad networks that are customised to your likely interests based upon previous web browsing activity
In addition to data collected through standard Google Analytics, we might also enable data collection for Google Signals, in order to access additional features like cross-device audiences and insights. When Google Signals are enabled, Google Analytics will collect visitation information and associate it with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalisation. This Google information may include end-user location, search history, YouTube history and data from sites that partner with Google – and is used to provide aggregated and anonymised insights into users’ cross-device behaviours.
Hotjar is a behaviour analytics and user feedback service that helps us understand the behaviour of our website users and get their feedback, helping us improve our site's performance and user experience.
These cookies enable Book Tokens Ltd. to use advertising features in Twitter such as audiences, conversions, targeting and optimisation as well as to measure Twitter Analytics data.
These cookies enable Book Tokens Ltd. to monitor the effectiveness of advertising campaigns, by informing as to the online adverts displayed on third-party websites with which users interacted to visit our website.
Edit your Ad choices
These cookies enable Book Tokens Ltd. to collect analytics of users who have visited our website page in which these cookies have been placed. The function of these cookies is to record conversions as well as enabled retargeting strategies. The cookies will store technographic attributes such as device type, time of day and operating system.
These cookies enable Book Tokens Ltd. to use Verizon Media’s advertising features as user segmentation, audience insights, conversion attribution, and retargeting. Events collected do not remain in Verizon’s systems more than 30 days and are typically gone after 7 days. Segments created from these events may remain for up to 2 years.
These cookies enable Book Tokens Ltd. to use advertising features in Facebook such as audiences, conversions, targeting and optimisation as well as to measure Facebook Analytics data. This helps us understand how our users move between devices when accessing our websites, measure our Facebook advertising results and to ensure that our Facebook advertising is seen by our users most likely to be interested in such advertising, by analysing which content a user has viewed and interacted with on our websites.
Find more details about Facebook’s privacy settings and Facebook Pixel
Edit your Facebook ad preferences and revoke consent
Last updated: May 2020