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Which Way to Anywhere

Come with me, if you dare, and take the WHICH WAY TO ANYWHERE…

To celebrate the first book in the epic new adventure series from Cressida Cowell – bestselling author of How to Train Your Dragon – we gave young readers aged 5-14 the chance to win some fantastic goodies in an out-of-this-world competition.

In Which Way to Anywhere, one of the heroes has a magical gift: he can draw the crossing points (or 'Which Ways') between our world and other worlds. National Book Tokens and Cressida Cowell challenged you to create your own Which Way in two drawings: 

• Part one should show the place in the real world that acts as the crossing point (e.g. your bedroom, your classroom)

• Part two should show the alternative world that's found on the other side of the crossing point (this can be ANYTHING – a world as fantastical, wonderful, or scary as you can possibly imagine…)

Download the template

The winner will receive:

  • A signed copy of Which Way to Anywhere
  • Personalised feedback on their drawing from Cressida Cowell
  • A deluxe 120-piece art set
  • A signed print featuring a character from the book

3 runners-up will receive personalised feedback from Cressida Cowell and a signed copy of Which Way to Anywhere

This competition has now closed and the winners are announced below. 


Announcing the winner and runners-up...


We're delighted to announce that the winner and runners-up, as chosen by Cressida Cowell, are...



Anya, age 10

"What a beautiful drawing and also the beginning of a story! I loved how the illustration in the real world was set in a library, that made me think about how books are windows into other worlds. And I was so interested in how the story was going to develop, the book in the library that didn't fit in called Dark and Evil, the world that it led to with the rainbow snakes, the chupacabra, it all sounds so imaginative and fascinating. If there was a book about this, I would want to read on!" - Cressida Cowell



Sanna, age 9

"I thought this was a stunning illustration of the maps and the Which Ways with so much detail and storytelling in the drawings. I longed to know the story of the killer bunnies on Planet Sanurtain, and this made me want to leap into the storyteller's world!" - Cressida Cowell


Keira, age 13

"This was an incredibly skilful illustration, especially of the howling wolf, so beautifully drawn that you felt you could reach out and touch it. I loved the detail of the hooded figures sword-fighting, and how the X of their crossed swords, gave an impression that it might be a Which Way. " - Cressida Cowell


Joseph, age 10

"A beautiful, detailed drawing, with so much expression in the mark-making. I loved how the pencil was used in a soft and gentle way in the real world, complementing the picture saying 'Bee Happy', and how it became really excitable and wild in the Alternative World when the illustrations were of poisons and a witch, and all the scary stuff, I thought that was so clever."


Thank you to everyone who sent in their Which Ways!

"What beautiful, glorious entries there are to this competition, and I send so much love and congratulations to everyone who entered, it was incredibly hard to judge." - Cressida Cowell


Terms and Conditions

1 x winner will receive a signed copy of Which Way to Anywhere, personalised feedback on their drawing from Cressida Cowell, a deluxe 120-piece art set, and a signed print featuring a character from the book

3 x runners-up will receive personalised feedback from Cressida Cowell and a signed copy of Which Way to Anywhere 

  • By entering this competition, you also agree to the National Book Tokens Website Terms and Conditions.
  • If you choose to opt-in to receive emails from us, you also agree to the Caboodle Terms and Conditions and Caboodle Points Terms and Conditions.
  • Closing date: 11:59pm, Monday 2nd January 2023.
  • No purchase necessary.
  • Only only entry per child will be accepted. The child may not win more than one prize.
  • The adult submitting the child's entry must be aged 18 or over. The child must be aged 5-14 at the time of entry.
  • The adult may enter on behalf of more than one child by completing each entry form separately. 
  • The adult must be the child's parent, family member, or guardian. The competition may not be entered by the child's educational institute. 
  • The entry may be on the template provided or on blank A4 paper if the entrant does not have access to a printer. 
  • The entry must be scanned or photographed. The entry may be drawn in pen, pencil, paint, digitally or any other artistic medium. 
  • The competition is open to UK and Republic of Ireland residents except employees of the Booksellers Association and Book Tokens Ltd., their families, employees of participating bookshops, and anyone else connected with this promotion.
  • The Promoter accepts no responsibility for entries that are incomplete, illegible, incorrect, corrupted or fail to reach the Promoter by the closing date for any reason. Automatically generated entries or entries via third parties are invalid and shall not be considered.
  • The Promoter is unable to confirm receipt of entries and no correspondence will entered into. 
  • Entrants agree to the Promoter using their details, and their child's details, in post-competition publicity. The details will not be used for any other purpose, or passed onto any third parties, unless specified. Winners’ details may be shared securely with a third party (such as the publisher) in order to fulfil the dispatch of competition prizes.
  • The prizes are non-transferable and there are no cash alternatives, and are subject to availability. The Promoter reserves the right to amend the specification of the prize or offer an alternative prize. In exceptional circumstances, the Promoter reserves the right to foreclose the competition without notice.
  • If National Book Tokens gift cards or e-Gift cards, or Bookily cards are included in the prize, they can be spent in participating bookshops. Find out more.
  • If signed copies are included in the prize, books will either be signed directly by the author/illustrator(s) or signed bookplates will be provided (either separately or stuck in the book).
  • The Promoter will choose a shortlist of 30 entries from all qualifying entries. These 30 entries will be sent to Cressida Cowell, who will select the winner and runners-up. 
  • The Promoter will contact winners by email in January. In the event of a winner not responding after 14 days, the Promoter reserves the right to allocate the prize to another winner, or foreclose the prize. Unsuccessful entrants will not be contacted.
  • The Promoter accepts no responsibility for winners not receiving the Promoter’s communications due to their spam filter, accidental deletion, incorrect email provided, or for any other reason. In the event of this, the Promoter is unable to provide compensation.
  • The Promoter accepts no responsibility for winners not receiving their prize once it has been dispatched. On a case-by-case basis, the Promoter will do their best to compensate the winner but regretfully this may not always be possible.
  • The Promoter’s decision is final and no correspondence will be entered into.
  • The Promoter will only use your email address and other personal information as outlined in our privacy policy.
  • Promoter: Book Tokens Ltd, 6 Bell Yard, London, WC2A 2JR.
  • Due to the ongoing pandemic (COVID-19), there may be a delay in prizes being dispatched or delay in contacting winners due to the availability of such prizes. The Promoter accepts no liability for the delay of prizes being received and is unable to compensate for delays or any other unavoidable issues.


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