Business incentives and rewards

Businesses and organisations across the UK and Ireland use National Book Tokens gift cards to reward and motivate customers, employees, and clients — and let them indulge their passion for reading.

• Accepted in all good bookshops and online
• The perfect gift cards for booklovers of all ages
• Can be loaded with any value from £5 to £250 (or €5 to €250)
• With personalised gift cards and e-Gifts, you can add your own text, logo or images


Physical gift cards

Personalise with your company logo or other image, or choose from our wide range of gift card designs.


e-Gift cards

A truly flexible solution to your incentive and reward needs. Personalise with your logo or other image or select our standard design.


Special edition gift

Presented in a luxury magnetic box, a special edition gift card is the perfect corporate gift. Load the cards with any value from £50 to £250.

How businesses use our gift cards


Consumer promotions

Increase customer loyalty, improve retention and build goodwill. Use as an incentive, a reward or as a thank you.


Employee rewards and sales incentives

Recognise your employees’ contribution or reward performance with an incentive, bonus or gift.


Training and skills programmes

An ideal reward that can directly support efforts to enhance staff skills, performance and productivity.

You can find more information through our help for businesses and institutions page:

Get in touch for more information, and to tell us your requirements:

National Book Tokens are proud to support reading for everyone

We've been proud sponsors of World Book Day for more than 25 years, and are supporters of the charities Read for Good and Book Aid International, helping them to encourage reading for pleasure, and bringing books to children and adults who need them the most. Our partnership with The Jhalak Prize, which celebrates books by writers of colour, helps to connect readers with diverse voices through their local bookshops.

Find out how we support reading
Supporting reading

National Book Tokens Discover, the place to be for booklovers.

Sign up today and we'll enter you to win a £100/€120 National Book Token every month!