Join Caboodle, the rewards programme from National Book Tokens

Sign up to receive emails packed with exclusive competitions, book recommendations, offers from your local bookshop, and more – plus you can win a £100/€120 National Book Token every month!

Design a National Book Token competition past winners

These fantastic designs were made into real life National Book Tokens and are available online and in bookshops all around the UK.

Changes the way you think


Last year,  Maia’s creative digital art, captured some of the fantastical adventures that stories can take us on.

Changes the way you think
Changes the way you think

Changes the way you think

In 2020, 10-year-old Samia, created this winning design highlighting how reading can change the way you think.

For everyone
For everyone

For everyone

14-year-old Molly was the 2019 winner and created this colourful card with a powerful message.

Keep reading
keep reading National Book Token

Keep reading

In 2017, 11-year-old Eleanor, created this winning design.

Flower books
Flower Books National Book Token

Flower books

The winning 2016 design by Katherine, aged 6.

WBD 2015 Design
WBD 2015 National Book Token

WBD Design

The 2015 winning design by 15-year-old Wiktoria turned into a classic and a primary school favourite.

Buy them a gift card instore

Buy them a gift card instore

Buy from your local high street bookshop in the UK and Ireland, or  your local supermarket.

Buy from a bookshop
Where to spend their card

Where to spend their card

Spend in hundreds of bookshops in the UK and Ireland, including independents, Waterstones, WHSmith, Blackwell's, Easons, and online.

Where to Spend


Share A Story themed gift cards

These fun designs were created by ex World Book Day illustrator Rob Biddulph. National Book Tokens can be spent in hundreds of bookshops and online.

Send a personalised gift card

Give a personalised gift card

Add your own words and name for a unique World Book Day gift (£ only)

World Book Day personalised gift cards

Only 99p personalisation, 3-5 days delivery

Buy a gift card online

Buy a gift card online

Get your gift delivered to you or direct to them (£ and )

Share a Story gift card

Load with any value from £5/€5

Order online
Send a surprise e-Gift card

Send an e-Gift card by email

Send a World Book Day themed gift card by email, or print at home and hand in person (£ and )

World Book Day e-Gift

Make a lasting impression in seconds 

Take part in this year's competition

You, your children and your school could win HUNDREDS of pounds worth of books.
World Book Day Competition
Design a national Book Token Competition 2022

Design a National Book Token competition 2022

On your bookmarks, get set, draw!


National book token cookie themed gift card

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Pride and Prejudice* by Jane Austen

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