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World Book Day

Proud Sponsors of World Book Day®

World Book Day is a charity that changes lives through a love of books and reading.

National Book Tokens have been proud to sponsor World Book Day for almost three decades. Our sponsorship helps the charity to encourage more children, particularly those from disadvantaged backgrounds, to have a life-long habit of reading for pleasure and the improved life chances this brings them. 

World Book DayThe next World Book Day will take place in the UK and Ireland on Thursday 7th March 2024.

Reading for pleasure is the single biggest indicator of a child's future success – more so than their family circumstances, their parents' educational background, or their income.

World Book Day offers every child and young person the opportunity to have a book of their own. 

1 in 5 children receiving free school meals say the book they receive with their £1/€1.50 book token was the first book they had of their own. World Book Day distributes more than 15 million £1/€1.50 book tokens across the UK and Ireland.

For more information visit

Get involved with World Book Day 2024


This year, World Book Day are putting children's voices first with Read Your Way, encouraging everyone to let go of pressure and expectations to give children a choice – and a chance – to enjoy reading.

World Book Day
World Book Day

Which book will they choose?

Every year, World Book Day distributes over 15 million £1/€1.50 book tokens to children and young people in the UK and Ireland to exchange for a FREE brilliant £1/€1.50 book. This year's book tokens can be taken to bookshops to exchange until Sunday 31st March.

World Book Day
World Book Day

Win a day out in a bookshop!

We know that children are more likely to enjoy reading when their choices are championed. This World Book Day, we're giving five children the chance to win a £50/€60 National Book Token each, so they can visit a local bookshop and choose the books they want to read, plus a bundle of booktastic goodies!

Design a National Book Token competition

Design a National Book Token competition

We're encouraging children to design their very own National Book Token for a chance to win money to spend on books!

Find out more

Bookshop Treasure Hunt

Go on a bookshop treasure hunt

Download and print our bookshop treasure hunt activity sheet for your next visit to your favourite local bookshop.

Download now

24 new children's and teen books

24 new children's books to discover

The best new children's and YA titles arriving in bookshops, from brilliant graphic novels to stories of friendship and family. 

Read now

World Book Day quiz

Take the World Book Day quiz

Play our quiz on World Book Day books past and present. Can you get all 20 questions correct?

Play now


6 special elements combine to make 1 reading superpower


World Book Day supports children to read for pleasure by encouraging 6 behaviours:

  1. Being read to regularly
  2. Having books at home and school
  3. Finding time to read
  4. Having trusted help to find a book
  5. Giving children a choice in what to read
  6. Making reading FUN!


A visit to a bookshop with a National Book Token can help children discover the joys of reading for pleasure by giving them the opportunity to choose books of their own – with expert booksellers ready to give trusted recommendations and advice. Find a bookshop near you.


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