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World Book Day

Proud Sponsors of World Book Day

Celebrate stories. Love reading. 5th March 2020.

World Book Day is a registered charity with one mission: to give every child and young person in the UK and Ireland a book of their own. This huge celebration of reading, which takes place on the first Thursday in March each year, offers children and young people everywhere the opportunity to READ and LOVE BOOKS. It also aims to INSPIRE families and carers across the UK and Ireland to SHARE A STORY with children for 10 MINUTES on WORLD BOOK DAY, and EVERY DAY of the year!

National Book Tokens have been proud to sponsor World Book Day for more than two decades, and counting. Our sponsorship and investment in the campaign helps to send over 15 million Book Tokens every year to over 45,000 nurseries, primary and secondary schools across the UK and Ireland (that’s one for nearly every child aged under 18!).

Share a Story for 10 minutes today

Spending just 10 minutes a day reading and sharing stories with children can  make a crucial difference to their outcome - and it's fun for everyone involved.

As a result of taking part in World Book Day activities, children are more excited about reading: 38% of children aged 5 to 7, 36% of children aged 8 to 10 and 25% of children aged 11 to 13 feel they are more excited about reading (Nielsen’s Understanding the Children’s Book Consumer, 2018 – based on parents responding on behalf of children). This is equal to 1 in 3 children aged 5-13 (approximately 2 million children in total).

1 in 4 pupils (25.2%) say that the book they ‘bought’ with their 2016 World Book Day book token was the first book they have had of their own. Amongst children receiving free school meals, this number increased to 3 in 10 (32.9%; National Literacy Trust, 2017). Lower income families in particular are likely to discover books through World Book Day, visiting a bookshop and becoming more excited about books and reading (Nielsen, 2018).



‘Year after year, World Book Day books are instrumental in actively encouraging children to read for pleasure’ MALORIE BLACKMAN



Design a National Book Token winner

This year, we challenged young booklovers across the UK and Ireland to design a gift card with the theme of Share a Story. This year's overall winner was 14-year-old Molly. Molly's design will be made into a real National Book Tokens gift card, available in bookshops all around the UK and Ireland in time for Christmas!

Molly was presented with her prize during a school assembly and said, "I was so excited when I found out that I'd won; I couldn’t believe it! There are so many books that I want to buy, it will be hard to decide which ones to pick. What inspired my design was just the idea of me and my friends all reading together like we used to all the time at school."

Find out which talented young bookworms also scooped prizes for their creations in the 2019 Design a National Book Token competition.



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