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Proud Sponsors of World Book Day

Celebrate stories. Love reading. 7th March 2019.

World Book Day is the biggest celebration of books and reading for pleasure in the world! It’s a day when children and young people, schools, bookshops and libraries come together to celebrate the joy of books and reading – very loudly and very happily!

Taking place on the first Thursday of March every year, World Book Day gives children and young people of all ages, from toddler to teen, a £1/€1.50 Book Token. They can either swap their token for a free exclusive World Book Day book or use it to get £1 off a full-price book at their local bookseller, to encourage a lifelong love of reading.

As proud sponsors of World Book Day, National Book Tokens have invested over £1.5m in this huge campaign over the past decade, which sends over 15 million Book Tokens every year to over 45,000 nurseries, primary and secondary schools across the UK and Ireland (that’s one for nearly every child aged under 18!). This work is essential as, for 1 in 4 KS2 children (1 in 3 for those receiving free school meals), the book they swapped their £1 Book Token for in 2016 was the first book they had ever had of their own (The National Literacy Trust’s Annual Literacy Survey 2016). By celebrating books and reading for pleasure in schools around World Book Day we hope that it will encourage more children and young people to read for pleasure long after the celebrations are over.


Share a Story for 10 minutes today

Share a StoryShare a Story is the current theme of the campaign, to get the nation sharing stories from breakfast to bedtime on World Book Day and every day! Encompassing schools, bookshops, libraries, businesses and homes nationwide World Book Day will be celebrating and promoting the key message that spending just 10 minutes a day reading and sharing stories with children and young people can make a crucial difference to their future.

Find out more and get involved at


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