Join Caboodle, the rewards programme from National Book Tokens

Sign up to receive emails packed with exclusive competitions, book recommendations, offers from your local bookshop, and more – plus you can win a £100/€120 National Book Token every month!


World Book Day

Proud Sponsors of World Book Day

World Book Day: changing lives through a love of books and shared reading

World Book Day's mission is to promote reading for pleasure, offering every child and young person the opportunity to have a book of their own.

World Book Day

The next World Book Day will take place in the UK and Ireland on 2nd March 2023.

Reading for pleasure is the single biggest indicator of a child's future success – more than their family circumstances, their parents' educational background or their income.

So World Book Day wants to see more children, particularly those from disadvantaged backgrounds, with a life-long habit of reading for pleasure and the improved life chances this brings them.

Sharing stories together for just ten minutes a day will encourage a love of reading and it's fun for everyone! World Book Day encourages everyone to read together anywhere and everywhere, from breakfast to bedtime! In the park, on the train, on the sofa, on a plane – reading and sharing stories can happen anywhere at any time. 

We offer every child and young person the opportunity to have a book of their own. Check out the £1 books that children and young people were able to choose for FREE in 2022 with their Book Tokens

3 in 10 of children receiving free school meals say the book they receive with their £1/€1.50 Book Token was the first book they had of their own.

National Book Tokens have been proud to sponsor World Book Day for more than two decades, and counting. Our sponsorship of the charity helps to send over 30.5 million £1/€1.50 Book Tokens every year to over 45,000 nurseries, primary and secondary schools and through other partners across the UK and Ireland (that’s one for nearly every child aged under 18!)

"If you don’t have enough money for one you could say to your mum, can I get this one? It’s a pound off it."

"It was absolutely the best day of my life. Of my life."

"It’s better to get a book token... They’d be happy to take you because they don’t have to spend any money."

Quotes from children taking part in 'Exploring the Impact of World Book Day, Interim Report', National Literacy Trust, April 2020

  • 64% of early years settings and 66% primary schools say World Book Day changed reading habits (World Book Day Teacher Survey, 2020)
  • 1 in 7 pupils said the book they 'bought' had been their first book of their own (increasing to 3 in 10, among children receiving free school meals) (National Literacy Trust, Annual Literacy Survey, 2019)
  • 3% children read more books, 46.1% share more books with family and friends, 42% buy more books as a result of World Book Day (Nielsen, Understanding the Children’s Book Consumer, 2019)

World Book Day changes lives through a love of books and shared reading. 


Design a National Book Token Competition 2022


Design a National Book Token Competition 2022Each year, we invite children across the UK and Ireland to create their own booktastic National Book Token designs. We receive thousands of amazing entries, from designs featuring favourite book characters to original artwork which evokes all the fun of choosing and reading books for pleasure. 

We're delighted to announce this year's winners, including the overall winning design by Dagny, age 9, whose beautiful illustration will be made into a real-life gift card on sale in bookshops from September 2022. 

Discover this year's winners

National book token cookie themed gift card

"It is a truth universally acknowledged, that a single visitor in possession of a good website, must be in want of a cookie."
Pride and Prejudice* by Jane Austen

We use cookies to make our website work, understand how visitors use our website, and display relevant marketing to you.