Join Caboodle, the rewards programme from National Book Tokens

Sign up to receive emails packed with exclusive competitions, book recommendations, offers from your local bookshop, and more – plus you can win a £100/€120 National Book Token every month!

World Book Day

Win a day out in a bookshop, including a £50/€60 National Book Token and a bundle of booktastic goodies!


We know that children are more likely to enjoy reading when their choices are championed and we make reading fun. And local bookshops are the best places to choose what to read – with expert booksellers on hand to help!

This World Book Day®, we're giving five children the chance to win a £50/€60 National Book Token, so they can visit a local bookshop and choose the books they want to read.


Each winner's family will also receive the following goodies to accompany their bookshop adventure:

  • £50/€60 cash to cover transport – or lunch! 
  • A children's tote bag
  • A Thermos 'Funtainer’ bottle
  • A reading journal
  • A World Book Day 'bookworm' pin badge


World Book Day supports children to read for pleasure by encouraging 6 behaviours:

  1. Being read to regularly
  2. Having books at home and school
  3. Finding time to read
  4. Having trusted help to find a book
  5. Giving children a choice in what to read
  6. Making reading FUN!


A visit to a bookshop with a National Book Token can help children discover the joys of reading for pleasure by giving them the opportunity to choose books of their own – with expert booksellers ready to give trusted recommendations and advice. Find a bookshop near you.


This competition has now ended and the winners will be contacted shortly.

6 special elements combine to make 1 reading superpower

Terms and Conditions

5 x winners will each receive:

  • A £50 National Book Tokens gift card (or €60 if in Ireland)
  • £50 cash towards travel/lunch (or €60 if in Ireland)
  • A children's tote bag 
  • A Thermos 'Funtainer' bottle
  • A children's reading journal 
  • A World Book Day 'bookworm' pin badge

Transport to and from a bookshop is not included in the prize, and the Promoter is not liable for any costs which exceed the £50/€60 prize fund. The winners are responsible for planning their day, including which bookshop to visit. National Book Tokens gift cards can be spent in participating bookshops. 

  • By entering this competition, you also agree to the National Book Tokens Website Terms and Conditions.
  • If you choose to opt-in to receive emails from us, you also agree to the Caboodle Terms and Conditions and Caboodle Points Terms and Conditions.
  • Closing date: 11:59pm, Thursday 28th March 2024. 
  • No purchase necessary.
  • Only one entry per person will be accepted. Entrants may not win more than one prize.
  • The competition is open to residents of the United Kingdom, Channel Islands, Isle of Man, and the Republic of Ireland except employees of the Booksellers Association and Book Tokens Ltd., their families, employees of participating bookshops, and anyone else connected with this promotion.
  • Entrants must be aged 16 or over.
  • The Promoter accepts no responsibility for entries that are incomplete, illegible, incorrect, corrupted or fail to reach the Promoter by the closing date for any reason. Automatically generated entries or entries via third parties are invalid and shall not be considered.
  • Entrants agree to the Promoter using their details in post-competition publicity. Your details will not be used for any other purpose, or passed onto any third parties, unless specified. Winners’ details may be shared securely with a third party (such as the publisher) in order to fulfil the dispatch of competition prizes.
  • The prizes are non-transferable and there are no cash alternatives, and are subject to availability. The Promoter reserves the right to amend the specification of the prize or offer an alternative prize. In exceptional circumstances, the Promoter reserves the right to foreclose the competition without notice.
  • If signed copies are included in the prize, books will either be signed directly by the author/illustrator(s) or signed bookplates will be provided (either separately or stuck in the book).
  • The winning entrants must have an active bank account in the UK or Ireland and be able to accept a bank transfer in order to receive the winning funds of £50/€60.
  • The Promoter will choose winners at random from all qualifying entries.
  • The Promoter will contact winners by email shortly after the closing date. In the event of a winner not responding after 14 days, the Promoter reserves the right to allocate the prize to another winner, or foreclose the prize. Unsuccessful entrants will not be contacted.
  • The Promoter accepts no responsibility for winners not receiving the Promoter’s communications due to their spam filter, accidental deletion, incorrect email provided, or for any other reason. In the event of this, the Promoter is unable to provide compensation.
  • The Promoter accepts no responsibility for winners not receiving their prize once it has been dispatched. On a case-by-case basis, the Promoter will do their best to compensate the winner but regretfully this may not always be possible.
  • The Promoter’s decision is final and no correspondence will be entered into.
  • The Promoter will only use your email address and other personal information as outlined in our privacy policy.
  • Promoter: Book Tokens Ltd, 6 Bell Yard, London, WC2A 2JR.




Children's activities and competitions

Design a National Book Token competition

Design a National Book Token competition

We're encouraging children to design their very own National Book Token for a chance to win money to spend on books!

Find out more

Bookshop Treasure Hunt

Go on a bookshop treasure hunt

Download and print our bookshop treasure hunt activity sheet for your next visit to your favourite local bookshop.

Download now

24 new children's and teen books

24 new children's books to discover

The best new children's and YA titles arriving in bookshops, from brilliant graphic novels to stories of friendship and family. 

Read now

World Book Day quiz

Take the World Book Day quiz

Play our quiz on World Book Day books past and present. Can you get all 20 questions correct?

Play now


National book token cookie themed gift card

"It is a truth universally acknowledged, that a single visitor in possession of a good website, must be in want of a cookie."
Pride and Prejudice* by Jane Austen

We use cookies to make our website work, understand how visitors use our website, and display relevant marketing to you.