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Sign up for rewards, competitions and a chance to win a £100 (or €120)
National Book Token every month!

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Bookseller Zone

National Book Tokens are the only gift cards sold and accepted in bookshops across the UK and Ireland, including Waterstones, WHSmith (excluding travel outlets), Blackwell, Easons, John Smith, Foyles and local independent bookshops.

For urgent bookseller queries, please call:
Calling from the UK: 0844 912 0397
Calling from the Republic of Ireland: 18909 301 37 
Web Transactions


Web Transactions
Order Cards and POS


Gift Cards & POS
Order Gift Cards & POS
Caboodle for Bookshops


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New Booksellers


New booksellers
eBook services


eBook services

Bookshop of the Month

Every month we pick one bookshop to win our Caboodle Bookshop of the Month award and receive a luxury food and wine hamper.

Find out more

Bulk personalisation

We now offer bookshops the option to buy multiple copies of bespoke design National Book Tokens gift cards for onward sale to local schools and businesses.

Find out more